MIO gets it's name from the Italian word for "mine" - it's the fitness tool designed to give you personalized feedback unique to your own body. 

Our story began in 1999 when MIO was invented by entrepreneur and mother of three, Liz Dickinson...

Like many of us, Liz balances family and career, leaving little time for fitness.  After several unsuccessful attempts to achieve her fitness goals and shed the pregnancy weight-gain of her third child, Liz turned to a personal trainer for advice. Working with her trainer, Liz realized the key to getting in shape and staying in shape is to practice smart eating habits by monitoring calorie intake and to exercise at the appropriate level by using a heart rate monitor to measure her exertion.  Liz quickly realized that there wasn’t a product available on the market that would easily help her follow her personal trainer’s advice.  She didn’t have the time to read product labels and carry a calorie journal in her purse.  Nor did she have much patience for the uncomfortable chest strap she had to wear to get her heart rate.

There had to be a better way?

Using her technology and marketing savvy, Liz created MIO, the world’s first strapless heart rate monitor sports watch. But she didn’t stop with heart rate. MIO also has a patented* calorie management system that offers a straightforward approach to managing your diet through monitoring calorie intake. With the help of MIO and a balanced diet, Liz was able to shed those unwanted pounds and gain the benefits that come with improved fitness: more energy, more vitality and less stress. 

Liz founded Physi-Cal Enterprises to share MIO watch with the world. In the seven years since it arrived on store shelves, the MIO family of strapless heart rate monitor watches has grown, retail distribution has expanded and MIO is now recognized as a pioneer in health and fitness innovation. 


*US Patent 6,675,041