Contact:

Jenn Fox, MIO Watch, Marketing Department

jenn.fox@miowatch.com

VANCOUVER, BC- March 17, 2009 Getting in shape just got easier and more affordable. The MIO STRIDE PETITE watch is the newest addition to the MIO family of fitness watches. It has the same great features as the MIO Stride Watch, but designed more specifically for women.  With its all in one design and the many useful, easy to use features, The MIO STRIDE PETITE is the ultimate replacement for expensive personal trainers. If you are a fitness enthusiast, active individual or just trying to achieve lifestyle or fitness goals this is an ideal product for you. By measuring your three key outputs, heart rate, calorie burn and motion (steps, speed, distance) the STRIDE PETITE is a stylish watch and fitness tool in one. 

 The MIO STRIDE PETITE is a strapless heart rate monitor, calorie counter and pedometer.  It can be used with the MIO’s signature 3500 Calorie Club, a unique online weight loss program based on the fact that burning 3500 calories is the equivalent of losing one pound of weight. The program is designed to assist you in obtaining your weight lose goals. MIO STRIDE PETITE uses your personal information (gender, age, weight and resting heart rate) in a complex formulation to provide an accurate personalized readout of calories burned.

 “Sometimes people just need a little extra push,” says Liz Dickinson, CEO and founder of Physi-Cal Enterprises, manufacturers of MIO watches. “We hope our new STRIDE PETITE, with its multi-functional ability, will give women the encouragement they need to challenge themselves to attain and maintain their fitness goals.”

Wearing the STRIDE PETITE allows you to track just how far you have gone by measuring distance, steps and speed. In addition the STRIDE PETITE has a variety of unique functions including programmable target zones for both high and low zones, customizable stride length and pedometer sensitivity, dual time, exercise timers to help keep track of workouts, and 50 m water resistance for swimming.

About Physi-cal Enterprises, makers of MIO Watch
Physi-Cal Enterprises is a pioneer in health and fitness innovation.  The company was the founder of the strapless ECG accurate heart rate monitor and calorie counter. The company has a dozen model watches on the market and plan to launch a line of pedometers and timers this summer.  MIO Watches are available at retailers nationwide or online at www.miowatch.com.

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