Contact:

Jenn Fox, MIO Watches, Marketing Department

jenn.fox@miowatch.com

VANCOUVER, BC – Baby Boomers around the country are BREEZE-ing through their days with the newest watch from MIO, the MIO Breeze.  The watch is an easy-to-use, ECG accurate heart rate monitor that works without a chest strap.  Intended as an introductory product for users who are looking for a simple yet stylish sports watch, the MIO BREEZE monitors heart rate throughout the day and during low-impact, basic fitness.

By monitoring heart rate, the MIO Breeze provides a window into the wearer’s heart health.  “We’re excited to introduce the MIO Breeze because we maintain that health is not just about losing weight and looking great, it’s about knowing your body, focusing on heart health, weight management and feeling great,” says Liz Dickinson, CEO and founder of Physi-Cal Enterprises, manufacturers of the MIO line of strapless heart rate watches.

In addition to monitoring heart rate, MIO Breeze has an array of functions, including visual indicator of exertion level based on heart rate and personal data, a stopwatch multiple functions, interchangeable watch bands, alarm, back-light and water resistance to 30 meters.  MIO Breeze is ideal for individuals who enjoy activity and want an accurate picture of how hard their heart is working and how long it takes for their heart to recover after a long walk or bicycle ride.

Physi-Cal Enterprises is a pioneer in health and fitness innovation.  MIO is the world’s first lifestyle watch to accurately measure ECG accurate heart rate without a chest strap. By the end of 2007, the company will have ten models of heart rate monitor watches on the market.  MIO watches are available at retailers nationwide or online at miowatch.com.

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