Contact:

Jenn Fox, MIO Watch, Marketing Department

jenn.fox@miowatch.com

THE MIO STRIDE MAKES FITNESS A WALK IN THE PARK.

NEW WATCH COUNTS STEPS, HEART RATE AND CALORIES.

The MIO STRIDE is a strapless heart rate monitor and pedometer in one.  It can also be used with the MIO’s signature 3500 Calorie Club, a unique online weight loss program based on the fact that there are 3500 calories in one pound of weight. The goal of the program is to encourage people to burn 500 more calories than they eat each day, resulting in the loss of one pound of weight per week. MIO’s program uses each individual’s personal information (gender, age, weight and resting heart rate) in a complex formulation to provide an accurate personalized readout of calories burned.

“Sometimes people just need a little extra push,” says Liz Dickinson, CEO and founder of Physi-Cal Enterprises, manufacturers of the MIO line of strapless heart rate watches. “We hope our new STRIDE, with its multi-functional ability, will give men and women the encouragement they need to challenge themselves to attain and maintain their fitness goals.”

Wearing the MIO STRIDE allows people to track just how far they have gone by measuring distance, steps and speed. In addition the MIO STRIDE has a variety of unique functions including programmable target zones for both high and low zones, customizable stride length and pedometer sensitivity, dual time, exercise timers to help keep track of workouts, and water resistance for swimming, among others.

Physi-Cal Enterprises is a pioneer in health and fitness innovation. The company was the first to invent the fitness watch sans chest strap to monitor heart rate, ECG accurate, and calories burned. The company has ten model watches on the market and will launch three more in 2009. MIO Watches are available at retailers nationwide or online at www.miowatch.com.

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